The logo works as a body for the spirit of the company. Makes a company's or a community's ideals, corporeal to the public. It is very difficult to design a logo, takes a lot of effort of the company's marketing team, since it should be able to communicate with the target audience but also clearly stand out with the brand's ideals and values as well. Not to be confused with the logotype, though.
A logotype, is basicly a logo with letters and little design elements to it. The reason for it to hold such less elements is that, it should be easily readable and also stand out for itself. However, thats the challenging part, designing a logotype to be easily differentiated next to it's competitors (which also try to follow the same principles about logotypes) while trying to keep design elements at minimum. The famous logotype -and one of the most excellent-, is without doubt "Coca-Cola". Even though it has a significant amount of design elements to it, never fails to accomplish the task of making itself recognized instantly. In chinese or English, you can easily read it in any language which further signifies it's great success.
A pictogram is an another ideogram, which communicates with very strong graphical resemblance to a common event or a physical object. Pictrography is a form of communicating with -as the name suggests- pictorial and representitive drawings. Since the pictograms' of today, should always have the ability to communicate very clearly to most types of audiences, they are mostly kept very simple.
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